Introducing

Avatar Marketplace

The First Avatar Marketplace Inside VRChat

For creators, getting avatars in front of the VRChat audience has been a roundabout process. We wanted to streamline that process, enabling creators to sell their avatars directly to other users - with far less friction. Likewise, we wanted users to have a far better opportunity to find an avatar that fits them.

All avatars in the marketplace are made by VRChat creators. Users can discover avatars in various styles – like anime, furry, human, or sci-fi.

Once someone finds an avatar they like, they can choose to try it on. This allows them to load into the avatar, seeing if it fits their proportions, style, and so on. If they like it, they can purchase it with VRChat Credits. The largest cut of the revenue goes to the avatar creator.

The Avatar Marketplace has been designed to be easy to use for everyone, regardless of their platform. That’s important — despite the name, VRChat is available not only on VR headsets, but also on PCs, Android, and it will soon be coming to iOS. From creation to listing, shopping to purchasing, the entire flow has been engineered and designed for ease of use.

How to Become an Avatar Marketplace Creator

In order to sell content in VRChat, developers must first apply to our Creator Economy program. Once approved, creating an avatar for sale on the Marketplace is simple: you upload it, the same way you’d upload any other avatar, and then submit it for review via our website. If it’s approved, it’s added to the marketplace, and other users can purchase it.

We’re being selective at first with whom we allow to sell in the marketplace. Our first goal is to ensure that VRChat’s users have a plentiful selection of high-quality avatars. Over time, we’ll open up the Marketplace more widely.

We’re looking for talented, experienced artists and developers (both from the VRChat community and elsewhere) who are interested in getting early access to the Avatar Marketplace, participating in feedback loops with our development team, and benefiting from this new monetization system.

Create a VRChat Account

Try out the Avatar SDK

Apply to the Creator Economy

Create with our Avatar SDK

VRChat is a global, immersive social platform that focuses on content built by its community of highly active and engaged users. Millions of people come together on VRChat to experience this virtual universe through creative expression, identity exploration, and social connection. Avatars in particular are an avenue for personal creativity and identity expression for creators and players alike. Using Unity and our custom SDK, VRChat’s creators have the power to build incredible avatars, environments, and experiences.

An Avatar being prepared for publishing to VRChat. The VRChat SDK functions from within Unity3d, allowing familiar workflows that are augmented with VRChat’s avatar features.

Enable customization and expression

In virtual reality, you can control your avatar through motion trackers – not to mention eye, face, and hand tracking. Using systems like VRChat’s own PhysBones, you can add physics and interactivity to your avatar, creating hair that moves, or accessories that can be manipulated in all sorts of ways. All of these systems allow VRChat’s creators to build avatars that allow them to express their identity in whatever way they’d like – something that’s key to the VRChat experience.

An avatar with customization options exposed to the user.

Set up expressive Avatars with our SDK

VRChat avatars use Unity’s Mecanim and Animation Graph systems. Most humanoid avatars import easily and don’t need custom animations. Features like lipsync, eye tracking, and full-body tracking work automatically if the avatar includes the right blendshapes or bones. The VRChat SDK functions from within Unity3d, allowing familiar workflows that are augmented with VRChat’s avatar features.

Frequently Asked Questions for Sellers

  • Yes. We do not require exclusivity. Likewise, you are free to upload avatars you’ve previously published on other platforms.

  • You can share links to your avatar’s page on VRChat.com, but at launch, users will need to make purchases through the client.

  • Fortunately, we review avatars before they get published on the marketplace! Broken avatars are unlikely to get published.

  • Yes! Several sellers will list multiple variants of the same avatar. This improves performance while still giving you a lot of options.

  • You can unpublish avatars from the marketplace to prevent new users from buying them, but you can’t “take away” avatars that users have already bought.

  • Yes, the price floor is fairly low (currently 1200 Credits, ~10 USD).